I think most people feel that way about live action... heck, it wouldn't even surprise me if people inside Disney and the Infinity Team feel that way, but they're looking at it as a business, not as fans, and as a business, it makes more sense for them to put the current product front and center than to use characters/imagery from a movie that stopped making them substantial money a few decades ago. Be it this or any other franchise.
That said, the whole thing would be easier to swallow if they at least released the Animated versions side by side w/ the movie ones. I wouldn't even need them to play different personally, I'd be happy with something like Spider-Man/Black Spider-Man, where they were more or less variants of the same game character w/ a built-in costume change.
More figures for those of us who want them all, and those who only want one version or the other can then buy one or the other. That way people could vote with their dollars. I could easily see Johnny Depp Mad Hatter outselling Animated Mad Hatter, but I could easily see Animated Alice outselling Live Action Alice. Frankly I don't think anyone needed a Time figure. Maybe my opinion will change once I've seen the actual movie (it's happened before), and Time will be an amazing character, but right now Time is really striking me as the Yondu of 3.0... released to push a new movie, but totally not essential, beloved, or necessarily popular, and could have easily been skipped. The Queen of Hearts/Red Queen (whatever) would have been a far better choice imo (in either Animated OR Live Action form, still a better choice).